Most searches for a person begin with very little. A name. A mention. A recommendation. A signature at the bottom of an email. Jackson Koivun may enter your mind that way — not as

A name is a strange piece of evidence. It can belong to a person, a profile, a credit line, a directory entry, a forgotten forum post, or someone else entirely. When someone types

A name entered into a search bar looks deceptively tidy. Two words, a first and a last, and we expect the internet to hand back a person. Yet a name like Joseph Morales rarely beha

Type a person’s name into a search engine and you expect the internet to behave like a filing cabinet: one neat drawer, one clear answer. But names rarely work that way anymore. A