Tag: identity research

3 articles

Joonas Jokela and the Search for Reliable Context

A name can be the first clue and the last one. Type Joonas Jokela into a search bar and the result may be a sports profile, a company page, a social media account, or a short local

When a Search Bar Asks Who Is Carlos Sadi?

A name can arrive on a screen with almost no explanation. You type it, hoping for context, and receive a scattered trail: a social profile, a conference listing, a company page, ma

Mathieu Blanchard: How to Identify the Right Person When a Name Can Mean Several Things

The search for Mathieu Blanchard usually begins with a simple question: who is this person? For some names, the answer may point to a single public biography. For a name like Mathi