In 2009, the head of a major European airline casually suggested that passengers should be charged to use the airplane toilet. The media erupted. Consumer groups were horrified. La

You know the exact moment it happens. You are scrolling through flight options for a weekend trip to Porto or Krakow, and there it is: a €14.99 ticket. You click it, almost suspici

Before the early 2000s, crossing a border in Southeast Asia was an expedition. If you lived in Kuala Lumpur and wanted to visit family in Medan, or take a holiday in Phuket, you ei

Ask people about British Airways and pay attention to what they talk about. Almost never the aeroplanes. They talk about the summer their suitcase went to Milan and they went to Ma

One of the most distinct aspects of flying Cathay is the pacing of the onboard experience. In many parts of the world, service is transactional: efficient, polite, and brief. Catha

When people hear the name MAS Airlines, the conversation often stalls at 2014. Two tragedies that year rewrote the company’s history in ways no marketing team could undo. But if yo