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29970 articles

Why a Strait Matters More Than It First Appears

A strait is a narrow body of water that connects two larger seas or oceans, and at a glance it can look like just anothe

Why a Name Like Benfold Sticks

Benfold is the kind of word that makes people pause for a second. It is short, easy to say, and unusual enough that it d

Why “kat” Sticks in the Mind

The word “kat” is only three letters long, but it has a way of hanging around. You can see it in a username, hear it as

What “Inc.” Really Means in a Company Name

You see “Inc.” everywhere once you start looking at business names. It appears on storefront signs, invoices, websites,

Craig and the Weight a Name Can Carry

Craig is the kind of name people notice without thinking much about it. It is short, easy to say, and familiar enough to

Leapart and the Value of a Name That Feels in Motion

A word like leapart does not sit still. It sounds like motion and making at the same time, which is part of why it stays

Illinois Between City Energy and Small-Town Rhythm

Illinois is easy to underestimate if you only know it as the state where Chicago sits. That misses most of the picture.

Why Mystery Keeps Us Looking Closer

Mystery has a way of changing the temperature of an ordinary day. A locked drawer, a half-finished note, a light on in a

Why Elton Still Feels Familiar

When people hear the word “Elton,” many immediately think of Elton John, and that says something about how a name can be

Affleck and the Weight of a Familiar Name

For many people, “Affleck” instantly brings to mind Ben Affleck, a name that has lived in Hollywood for so long that it